INTEGRATED MEDIA PLAN  
 
OVERVIEW

The EST4 media campaign goal is to increase awareness of the new features and capabilities of the new panel. 

The messaging of this campaign will be tailored for specific audiences that include: the specifier community (engineers and architects) as well as end-users. 

Media placements will run from August - December 2019

Please see below an overview of the media plan as well as some examples of the social media, digital and printed ads prepared for EST4.  

 

MEDIA CALENDAR 


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EST4 Media Plan for 2019 
 




SOCIAL MEDIA 


LinkedIn Sponsored Content 
 


DIGITAL MEDIA
 
EST4 Digital Banner Ad
SFPE Newsletter
Aug & Oct

 
EST4 Digital Banner Ad 
SFPE.org

 

 
EST4 Digital Banner Ad 
SFPE.org
Aug - Oct
 





PRINTED MEDIA





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EST4 Flexibility Print Ad
Commercial Architecture
Sept Issue
 




A New Leader is Born