INTEGRATED MEDIA PLAN
The EST4 media campaign goal is to increase awareness of the new features and capabilities of the new panel.
The messaging of this campaign will be tailored for specific audiences that include: the specifier community (engineers and architects) as well as end-users.
Media placements will run from August - December 2019
Please see below an overview of the media plan as well as some examples of the social media, digital and printed ads prepared for EST4.
A New Leader is Born